Crussh of the month: James Kidman

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Crussh of the month: James Kidman

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This month, we thought we’d turn our attention to one of our own…meet James, our Product Developer & Nutritionist who has only been with Crussh since January, and has already launched over 40 products!! How the hell did he do it I hear you cry? Let’s find out what keeps him going…

Describe your first 6 months at Crussh in 3 words?

Fun, crazy, fast-paced!

What’s the best thing about your job at Crussh?

With a background in nutrition it's great to be able to create great tasting yet healthy food for our crussh customers to enjoy. Because food is at the centre of our business I also get to interact with nearly every department.

What product or range are you most proud of launching and why?

I love to end a meal with something sweet so it has to be our guilt free vegan dessert range which are free from refined sugar. The key lime pie is my favourite with a rich cacao base and a zingy lime and avocado moose.

When you’re not in the kitchen, what keeps you busy?

Because my job involves so much eating you'll often find me in the gym, at spin class or out on a walk to get my 10,000 steps in!

Any tips for budding food developers out there?

London is a great place to get ideas with a buzzing food to go scene and restaurants for every cuisine imaginable!