about us

We're Crussh, London’s leading healthy eating retailer.

Our mission is simple: To improve people’s wellbeing through our delicious, fit food & drink.

It’s designed to taste great, help keep you fit, and contribute towards good health, whatever your diet. That’s why we call it ‘fit food’. We started life as an independent juice bar in London back in 1998, and today we have stores across London and a huge range of our fit food products available in supermarkets & retailers across the UK!

Our food

Since day one, we’ve been passionate about bringing you the tastiest, most innovative healthy food out there!

That often means using some unusual ingredients, lots of plant-based recipes, and products that cater for customers with allergens or special diets. Taste is always at the forefront, and all the delicious products on the menu are continuously taste-tested by James, our Head of Food, and our fantastic kitchen team…not a bad job hey!


We’ve always been big on health, so creating nutritionally balanced recipes is a non-negotiable for us at Crussh. We like our products to be packed with functional benefits, like being protein-packed or high in fibre, and lots of them are naturally gluten, wheat or dairy free. We’re big on veggies and for us, the jury is still out on ‘fake meats’; we prefer to use real, whole foods that are nutrient dense.

We have a lot of customers with allergens and food intolerances, and we’ve gained a lot of expertise in this area over the last 20 years. For more on our approach and how we label our products.


When it comes to our food packaging, we make the best choices we can, but we know we’re not perfect yet. We’re committed to reducing our use of plastic and moving to the most sustainable solutions that are suitable for our products.

We source local ingredients where possible and have lots of initiatives running in Crussh stores to help you recycle, re-use and save money in the process (bonus).

Learn more about our sustainability efforts and if you’ve got ideas on how we can do better please get in touch!

Our People

At Crussh, we share a common mission: to help improve the wellbeing of our teams and customers. We aim to do this with energy, enthusiasm and passion, and we’re always on the lookout for people to join us on this mission! We have a huge range of roles in our business, from Crussh store team members & managers to production kitchen staff & head office support.

Holiday allowance
Good holiday
Free food on shift
Free food
on shift
Cycle to work scheme
Cycle to
work scheme
Team scoials


We’re incredibly passionate about all things food, health and wellbeing, so for more, head to blog to read about our latest product launches, recipes, obsessions and general health musings!

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